The definitive guides to Generative Engine Optimization.
Generative Engine Optimization (GEO) is the practice of measuring and improving how your brand appears in AI answer engines like ChatGPT and Perplexity.
AI search optimization (GEO) is the practice of measuring and improving how AI answer engines describe and cite your business. The levers, the metrics, and what to ignore.
A step-by-step guide to appearing in ChatGPT, Perplexity, Google AI Overviews, and Gemini answers: what actually works, what does not, and how to verify it.
There is no directory to submit to. Here is what actually gets a company named by ChatGPT, Perplexity, Gemini, and Google AI Overviews - and how to check whether it worked.
What AI search actually changes for a business, how to tell if it is costing you customers, what it is reasonable to spend, and how to judge an AI visibility tool.